With Facebook Pixel for Prestashop you can track the following events that happen on your website:
– Searches on your website, for example, if the customer searches for a product
– View the content of a key page, such as viewing a specific product page or category
– Add a product to the cart (Only in Prestashop 1.7.x)
– Enter the Contact section
– Start and finish a purchase
– Login to the Payment page
You can also force the currency of the reports, in case your store handles multiple currencies, you can force a specific currency for the Facebook Pixel reports
Once you activate this module, copy and paste your Facebook pixel ID to start measuring the actions that happen in your online store.
- Prestashop 1.6.x y 1.7.x
By purchasing this plugin you will have 90 days of Technical Support and 90 days of Free Updates.
What is the Facebook pixel?
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
How does the Facebook pixel work?
The Facebook pixel works by placing and triggering cookies to track users as they interact with your business both on and off of Facebook and Instagram.
For example, I recently spotted a very cute bathmat in the Instagram Stories of interior design YouTuber Alexandra Gater. (At the time, I was thinking about my decorating my apartment, not the Facebook pixel, so I didn’t screencap – you’ll just have to trust me on this.)
I swiped up to check out the bathmat, and even added it to my shopping cart. Then I got distracted by thinking about breakfast and put down my phone.
The next time I opened up Instagram, this ad popped up in Stories. This is called retargeting. It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web.
Remarketing is not the only function of the Facebook pixel. It’s also important for tracking, analytics, and overall ad optimization.
The pixel tracks various actions people take on your website, like making a purchase or adding something to their shopping cart. Facebook calls these actions “events.”nuevamente en el futuro con otros anuncios de Facebook.